Writing, not slop.

Practical notes on growth marketing, paid media, creative operations and the engineering behind a modern marketing OS — from the team building MarketGen.

Playbook

The SaaS growth stack for South African startups who can’t afford HubSpot

A full marketing stack for under ZAR 1,500/mo — what to run, what to skip, and where the early wins hide in the local market.

6 min read · 2026-04-24