The 90-Day Paid Media Playbook
A week-by-week build order for launching and scaling paid media. The exact framework we use inside MarketGen — budgets, creative cadence, audience testing, channel expansion.
What’s inside
- Weeks 1–2: Foundations — tracking, one channel, first creative set, baseline CPA.
- Weeks 3–5: Creative multiplication — how to go from 4 creatives to 40 without losing brand.
- Weeks 6–8: Channel expansion — when to add a second paid channel and how to budget it.
- Weeks 9–11: Audience scaling — lookalikes, intent, retargeting layers.
- Weeks 12–13: Retention + LTV plumbing — onboarding, lifecycle, the one email sequence that pays for everything else.
28 pages. No “one weird trick” fluff. Written by the team building MarketGen.